/* ============================================================
   CEFICIENTE — propuesta "Producto moderno"
   Riesgo estético: la página entera se compone sobre una
   retícula técnica visible (blueprint) con coordenadas, como
   el diagrama de un sistema. Tipografía Poppins en contraste
   extremo de peso (200 vs 800).
   ============================================================ */

:root{
  /* Marca Ceficiente — naranja. Sin azul en toda la paleta. */
  --brand:#DB822D;        /* naranja Ceficiente. Es EL color: rellenos, acentos, filetes. */
  --brand-ink:#FFFFFF;     /* la tinta que va ENCIMA del naranja de los botones */
  /* Los botones van con el naranja de la marca, por decisión de Esther
     (21-ago-2026), que lo pidió dos veces sabiendo el dato: el texto blanco
     encima de este tono mide 2.90:1 de contraste. Se dejó constancia aquí para
     que nadie lo "corrija" mañana creyendo que fue un descuido. */
  --brand-btn:#DB822D;
  --brand-deep:#9D5A1B;   /* mismo tono, oscurecido: TEXTO naranja sobre fondo claro (5.03:1) */
  --brand-darker:#7F4916; /* hover y presionado */
  --brand-light:#EDC197;  /* mismo tono, aclarado: texto y detalles sobre fondo oscuro */
  --brand-tint:#F5DDC6;   /* degradados y fondos suaves */
  --amber:#E39F5E;        /* acento secundario: el mismo naranja, un paso más claro */

  /* Neutros cálidos */
  --ink:#333333;
  --ink-strong:#1A1A1A;
  --ink-black:#030303;
  --muted:#656565;
  --muted-soft:#6E6E6E;
  --white:#FFFFFF;
  --paper:#FAF7F4;
  --line:#EAE3DE;

  /* Sobre oscuro */
  --on-dark:#F7F4F2;
  --on-dark-muted:#C6BDB7;

  /* Sistema */
  --rail:56px;
  --pad:clamp(20px,5vw,64px);
  --maxw:1320px;
  --r:14px;
  --grid-line:rgba(157,90,27,.10);
  --shadow-s:0 1px 2px rgba(3,3,3,.05),0 6px 18px rgba(127,73,22,.06);
  --shadow-m:0 2px 6px rgba(3,3,3,.06),0 18px 44px rgba(127,73,22,.12);
  --shadow-l:0 4px 10px rgba(3,3,3,.08),0 34px 80px rgba(127,73,22,.18);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;
  font-family:"Open Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  color:var(--ink);
  background:var(--white);
  line-height:1.65;
  font-size:17px;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:var(--brand-deep);text-decoration:none}
h1,h2,h3,h4{font-family:"Poppins",system-ui,sans-serif;color:var(--ink-strong);margin:0;line-height:1.08;letter-spacing:-.025em}
p{margin:0}
ul{margin:0;padding:0;list-style:none}
button{font:inherit;color:inherit}

:focus-visible{
  outline:3px solid var(--brand-deep);
  outline-offset:3px;
  border-radius:4px;
}
.dark :focus-visible{outline-color:var(--brand-light)}

.skip{
  position:absolute;left:-9999px;top:0;z-index:200;
  background:var(--white);color:var(--brand-deep);padding:14px 20px;
  font-weight:700;border:2px solid var(--brand-deep);border-radius:0 0 10px 0;
}
.skip:focus{left:0}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--pad);width:100%}

/* ---------- Retícula blueprint (el riesgo) ---------- */
.blueprint{position:relative}
.blueprint::before{
  content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:
    linear-gradient(to right,var(--grid-line) 1px,transparent 1px);
  background-size:calc(100%/6) 100%;
  max-width:var(--maxw);
  margin-inline:auto;
  left:0;right:0;
  opacity:.85;
}
@media (max-width:760px){
  .blueprint::before{background-size:50% 100%}
}
.blueprint > *{position:relative;z-index:1}

/* Etiquetas de coordenada */
.coord{
  font-family:"Poppins",sans-serif;
  font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;
  color:var(--brand-deep);display:inline-flex;align-items:center;gap:10px;
}
.coord::before{
  content:"";width:22px;height:1px;background:var(--brand);flex:none;
}
.dark .coord{color:var(--brand-light)}

/* ---------- Header ---------- */
header.site{
  position:sticky;top:0;z-index:100;
  background:rgba(255,255,255,.92);
  backdrop-filter:saturate(180%) blur(14px);
  -webkit-backdrop-filter:saturate(180%) blur(14px);
  border-bottom:1px solid var(--line);
}
.bar{display:flex;align-items:center;gap:14px;min-height:76px;flex-wrap:nowrap}
.brand{display:flex;align-items:center;flex:none}
.brand img{width:186px;height:auto}

/* ---------- Navegación de 3 niveles ---------- */
nav.main{margin-left:auto}
nav.main ul{list-style:none;margin:0;padding:0}
nav.main > ul{display:flex;align-items:center;gap:2px}
.nav-item{position:relative}
.nav-link,.nav-toggle{
  font-family:"Poppins",sans-serif;font-size:14px;font-weight:500;
  color:var(--ink);padding:10px 9px;border-radius:8px;
  display:inline-flex;align-items:center;gap:6px;white-space:nowrap;
  background:none;border:0;cursor:pointer;text-align:left;
  transition:color .18s ease,background .18s ease;
}
.nav-link:hover,.nav-toggle:hover,
.nav-item[data-open="true"] > .nav-toggle{color:var(--brand-deep);background:rgba(157,90,27,.08)}
.caret{width:11px;height:11px;flex:none;stroke:currentColor;stroke-width:2.4;fill:none;stroke-linecap:round;stroke-linejoin:round;transition:transform .2s ease}
.nav-item[data-open="true"] > .nav-toggle .caret{transform:rotate(180deg)}

.submenu{
  position:absolute;top:calc(100% - 2px);left:0;z-index:130;
  min-width:270px;max-width:min(94vw,330px);
  background:var(--white);border:1px solid var(--line);border-radius:12px;
  box-shadow:var(--shadow-m);padding:8px;display:none;
}
.nav-item[data-open="true"] > .submenu{display:block}
.submenu .nav-link,.submenu .nav-toggle{
  display:flex;width:100%;justify-content:space-between;
  font-size:14px;font-weight:500;padding:9px 12px;border-radius:8px;white-space:normal;
}
.submenu .caret{transform:rotate(-90deg)}
.submenu .nav-item[data-open="true"] > .nav-toggle .caret{transform:rotate(-90deg)}
.submenu .submenu{top:-9px;left:calc(100% + 5px)}
.submenu .submenu.flip{left:auto;right:calc(100% + 5px)}
.submenu.flip{left:auto;right:0}
.nav-cta{display:none}

.cta{
  font-family:"Poppins",sans-serif;font-weight:600;font-size:14.5px;
  background:var(--brand-btn);color:var(--brand-ink);padding:12px 22px;border-radius:999px;
  display:inline-flex;align-items:center;gap:9px;flex:none;
  box-shadow:0 8px 20px rgba(157,90,27,.28);
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease;
}
.cta:hover{background:var(--brand-darker);color:var(--white);transform:translateY(-2px);box-shadow:0 14px 30px rgba(157,90,27,.34)}
.cta svg{width:15px;height:15px}

.menu-btn{
  display:none;margin-left:auto;background:none;border:1px solid var(--line);
  border-radius:10px;width:46px;height:46px;align-items:center;justify-content:center;
  cursor:pointer;
}
.menu-btn svg{width:22px;height:22px;stroke:var(--ink-strong)}

/* El CTA del encabezado sólo cabe en pantallas anchas */
@media (max-width:1199px){
  .bar > .cta{display:none}
}

@media (max-width:1080px){
  .bar{flex-wrap:wrap}
  .menu-btn{display:inline-flex;order:3}
  nav.main{
    display:none;order:4;width:100%;margin-left:0;
    border-top:1px solid var(--line);padding:10px 0 24px;
    max-height:calc(100vh - 80px);overflow-y:auto;
  }
  nav.main[data-open="true"]{display:block}
  nav.main > ul{flex-direction:column;align-items:stretch;gap:0}
  .nav-link,.nav-toggle{
    width:100%;justify-content:space-between;font-size:16px;
    padding:14px 4px;border-radius:0;border-bottom:1px solid var(--line);
  }
  .caret,.submenu .caret{transform:none}
  .nav-item[data-open="true"] > .nav-toggle .caret,
  .submenu .nav-item[data-open="true"] > .nav-toggle .caret{transform:rotate(180deg)}
  .submenu,.submenu .submenu,.submenu .submenu.flip,.submenu.flip{
    position:static;left:auto;right:auto;top:auto;
    min-width:0;max-width:none;box-shadow:none;border:0;
    border-left:2px solid var(--brand-light);border-radius:0;
    padding:0 0 0 14px;margin:0 0 0 4px;background:transparent;
  }
  .submenu .nav-link,.submenu .nav-toggle{font-size:15px;padding:12px 4px}
  .nav-cta{display:block;margin-top:18px}
  .nav-cta .cta{width:100%;justify-content:center;border-bottom:0}

  /* El menú abierto NO puede empujar el encabezado fuera de la pantalla.
     Con `position:sticky` un encabezado más alto que el viewport se sale por
     arriba al hacer scroll: el logo y el botón de cerrar se cortaban y no
     había forma de cerrar el menú. Abierto se ancla, y lo que se desplaza es
     la lista, no el encabezado. */
  body.menu-abierto{overflow:hidden}
  header.site[data-menu="open"]{
    position:fixed;top:0;left:0;right:0;
    max-height:100dvh;display:flex;flex-direction:column;
  }
  header.site[data-menu="open"] > .wrap{
    display:flex;flex-direction:column;min-height:0;max-height:100dvh;
  }
  header.site[data-menu="open"] .bar{min-height:0}
  header.site[data-menu="open"] nav.main{
    flex:1 1 auto;min-height:0;max-height:none;overflow-y:auto;
    -webkit-overflow-scrolling:touch;
  }

}

/* ---------- HERO ---------- */
.hero{
  position:relative;overflow:hidden;
  background:var(--ink-black);
  color:var(--on-dark);
  padding-block:clamp(64px,10vw,120px) clamp(72px,10vw,132px);
  isolation:isolate;
}
.hero::after{
  content:"";position:absolute;inset:0;z-index:-1;
  background:
    radial-gradient(90% 120% at 82% 8%,rgba(219,130,45,.58) 0%,rgba(219,130,45,0) 62%),
    radial-gradient(60% 80% at 96% 92%,rgba(227,159,94,.32) 0%,rgba(227,159,94,0) 60%),
    radial-gradient(70% 90% at 8% 96%,rgba(157,90,27,.26) 0%,rgba(157,90,27,0) 58%);
}
.hero .grid-lines{
  position:absolute;inset:0;z-index:-1;pointer-events:none;
  max-width:var(--maxw);margin-inline:auto;
  background-image:linear-gradient(to right,rgba(237,193,151,.10) 1px,transparent 1px);
  background-size:calc(100%/6) 100%;
}
.hero h1,.hero h2,.hero h3{color:var(--on-dark)}

.hero-grid{
  display:grid;grid-template-columns:minmax(0,1.2fr) minmax(360px,.8fr);
  gap:clamp(32px,5vw,72px);align-items:center;
}
@media (max-width:980px){.hero-grid{grid-template-columns:1fr;align-items:start}}

.eyebrow{
  display:inline-flex;align-items:center;gap:11px;
  font-family:"Poppins",sans-serif;font-size:12px;font-weight:600;
  letter-spacing:.2em;text-transform:uppercase;color:var(--brand-light);
  border:1px solid rgba(237,193,151,.34);border-radius:999px;
  padding:8px 16px 8px 12px;margin-bottom:clamp(24px,4vw,34px);
}
.dot{width:7px;height:7px;border-radius:50%;background:var(--brand);flex:none}

h1.display{
  font-size:clamp(33px,4.3vw,53px);
  font-weight:300;
  letter-spacing:-.02em;
  line-height:1.1;
  margin-bottom:26px;
}
h1.display b{font-weight:600;display:block}
h1.display .grad{
  background:linear-gradient(96deg,#F5DDC6 0%,#E6A76B 40%,#DB822D 92%);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.lede{
  font-size:clamp(17px,1.9vw,20.5px);color:var(--on-dark-muted);
  max-width:44ch;margin-bottom:34px;
}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.btn-ghost{
  font-family:"Poppins",sans-serif;font-weight:600;font-size:15px;
  color:var(--on-dark);border:1px solid rgba(247,244,242,.32);
  padding:12px 24px;border-radius:999px;display:inline-flex;align-items:center;gap:9px;
  transition:background .18s ease,border-color .18s ease,transform .18s ease;
}
.btn-ghost:hover{background:rgba(247,244,242,.10);border-color:rgba(247,244,242,.6);transform:translateY(-2px)}
.hero .cta{box-shadow:0 10px 30px rgba(157,90,27,.5)}

/* Panel lateral del hero */
.spec{
  border:1px solid rgba(237,193,151,.24);
  border-radius:var(--r);
  background:linear-gradient(160deg,rgba(255,255,255,.075),rgba(255,255,255,.02));
  padding:26px;
}
.spec h1,.spec h2{
  font-size:13px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;
  color:var(--brand-light);margin-bottom:20px;
}
.spec li{
  display:flex;gap:16px;padding:15px 0;
  border-top:1px solid rgba(237,193,151,.16);
}
.spec li:first-of-type{border-top:0;padding-top:0}
.spec .k{
  font-family:"Poppins",sans-serif;font-weight:800;font-size:13px;
  color:var(--brand);flex:none;width:34px;padding-top:3px;letter-spacing:.04em;
}
.spec .v{font-size:15.5px;color:var(--on-dark);line-height:1.5}
.spec .v small{display:block;color:var(--on-dark-muted);font-size:13.5px;margin-top:3px}

/* ---------- Cinta de líneas ---------- */
.ticker{
  background:var(--brand-deep);color:#fff;overflow:hidden;
  border-block:1px solid rgba(255,255,255,.14);
}
.ticker .row{
  display:flex;flex-wrap:wrap;gap:10px 30px;padding:16px 0;
  font-family:"Poppins",sans-serif;font-size:13px;font-weight:600;
  letter-spacing:.13em;text-transform:uppercase;
  align-items:center;justify-content:center;
}
.ticker .row span{display:inline-flex;align-items:center;gap:14px;white-space:nowrap}
.ticker .row span::after{content:"";width:5px;height:5px;border-radius:50%;background:rgba(255,255,255,.55)}
.ticker .row span:last-child::after{display:none}

/* ---------- Secciones ---------- */
section{scroll-margin-top:96px}
.sec{padding-block:clamp(64px,9vw,124px)}
.sec.paper{background:var(--paper)}
.sec.dark{background:var(--ink-strong);color:var(--on-dark)}
.sec.dark h1,.sec.dark h2,.sec.dark h3{color:var(--on-dark)}
.sec.dark p{color:var(--on-dark-muted)}

.sec-head{
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.82fr);
  gap:clamp(24px,4vw,64px);align-items:end;margin-bottom:clamp(38px,5vw,64px);
}
@media (max-width:860px){.sec-head{grid-template-columns:1fr;align-items:start}}
h1.sec-title,h2.sec-title{
  font-size:clamp(31px,4.6vw,58px);font-weight:200;letter-spacing:-.035em;margin-top:16px;
}
h1.sec-title b,h2.sec-title b{font-weight:800}
.sec-head p{color:var(--muted);font-size:clamp(16px,1.6vw,18px);max-width:56ch}
.sec.dark .sec-head p{color:var(--on-dark-muted)}

/* ---------- Líneas de negocio (asimétrico) ---------- */
.lines{display:grid;grid-template-columns:repeat(12,1fr);gap:18px}
@media (max-width:900px){.lines{grid-template-columns:1fr}}
.line-card{
  position:relative;overflow:hidden;
  border:1px solid rgba(237,193,151,.20);
  border-radius:var(--r);
  background:linear-gradient(165deg,rgba(255,255,255,.07),rgba(255,255,255,.018));
  padding:clamp(24px,3vw,38px);
  display:flex;flex-direction:column;gap:14px;
  transition:transform .3s cubic-bezier(.2,.7,.3,1),border-color .3s ease,background .3s ease;
}
.line-card::after{
  content:"";position:absolute;left:0;right:0;top:0;height:3px;
  background:linear-gradient(90deg,var(--brand-light),var(--brand));
  transform:scaleX(0);transform-origin:left;transition:transform .45s cubic-bezier(.2,.7,.3,1);
}
.line-card:hover,.line-card:focus-within{
  transform:translateY(-6px);
  border-color:rgba(237,193,151,.46);
  background:linear-gradient(165deg,rgba(255,255,255,.11),rgba(255,255,255,.03));
}
.line-card:hover::after,.line-card:focus-within::after{transform:scaleX(1)}
.line-card.big{grid-column:span 7}
.line-card.small{grid-column:span 5}
.line-card.third{grid-column:span 4}
@media (max-width:900px){.line-card.big,.line-card.small,.line-card.third{grid-column:auto}}
.line-num{
  font-family:"Poppins",sans-serif;font-weight:800;font-size:13px;
  color:var(--amber);letter-spacing:.16em;
}
.line-card h3{font-size:clamp(21px,2.3vw,29px);font-weight:700;letter-spacing:-.03em}
.line-card p{color:var(--on-dark-muted);font-size:15.5px;line-height:1.6}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:auto;padding-top:8px}
.chip{
  font-family:"Poppins",sans-serif;font-size:12.5px;font-weight:500;
  color:var(--brand-light);border:1px solid rgba(237,193,151,.3);
  border-radius:999px;padding:5px 13px;
}

/* ---------- Industrias ---------- */
.ind{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,290px),1fr));gap:18px}
.ind-card{
  background:#fff;border:1px solid var(--line);border-radius:var(--r);
  padding:clamp(24px,2.6vw,34px);position:relative;overflow:hidden;
  box-shadow:var(--shadow-s);
  transition:transform .3s cubic-bezier(.2,.7,.3,1),box-shadow .3s ease,border-color .3s ease;
}
.ind-card:hover{transform:translateY(-7px);box-shadow:var(--shadow-m);border-color:rgba(157,90,27,.3)}
.ind-card .ic{
  width:46px;height:46px;border-radius:12px;display:grid;place-items:center;
  background:linear-gradient(140deg,var(--brand),var(--brand-deep));margin-bottom:20px;
  box-shadow:0 8px 18px rgba(157,90,27,.26);
}
.ind-card .ic svg{width:23px;height:23px;stroke:#fff;stroke-width:1.7;fill:none;stroke-linecap:round;stroke-linejoin:round}
.ind-card h3{font-size:20px;font-weight:700;margin-bottom:10px;letter-spacing:-.02em}
.ind-card p{color:var(--muted);font-size:15.5px;line-height:1.6}
.ind-card .tag{
  position:absolute;top:18px;right:18px;
  font-family:"Poppins",sans-serif;font-size:11px;font-weight:700;letter-spacing:.14em;
  color:var(--muted-soft);
}
.ind-card.accent .ic{background:linear-gradient(140deg,var(--brand),var(--amber));box-shadow:0 8px 18px rgba(219,130,45,.26)}

/* ---------- Diferenciadores (split) ---------- */
.split{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(30px,5vw,76px);align-items:center}
@media (max-width:900px){.split{grid-template-columns:1fr}}
.diffs li{
  display:grid;grid-template-columns:64px minmax(0,1fr);gap:clamp(14px,2vw,26px);
  padding:26px 0;border-top:1px solid var(--line);
}
.diffs li:first-child{border-top:0}
.diffs .n{
  font-family:"Poppins",sans-serif;font-weight:200;font-size:clamp(34px,4vw,52px);
  line-height:.9;color:var(--brand-deep);letter-spacing:-.05em;
}
.diffs h3{font-size:19.5px;font-weight:700;margin-bottom:7px;letter-spacing:-.02em}
.diffs p{color:var(--muted);font-size:15.5px}
.stat-stack{display:grid;gap:16px}
.stat{
  border:1px solid var(--line);border-radius:var(--r);background:#fff;
  padding:26px 28px;box-shadow:var(--shadow-s);
  border-left:4px solid var(--brand-deep);
}
.stat:nth-child(2){border-left-color:var(--brand)}
.stat:nth-child(3){border-left-color:var(--amber)}
.stat .big{
  font-family:"Poppins",sans-serif;font-weight:800;font-size:clamp(30px,3.6vw,44px);
  color:var(--ink-strong);letter-spacing:-.04em;line-height:1;
}
.stat .lbl{font-size:15px;color:var(--muted);margin-top:8px}
.stat .src{font-size:12.5px;color:var(--muted-soft);margin-top:10px}

/* ---------- Proceso ---------- */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,240px),1fr));gap:0}
.step{
  padding:clamp(26px,3vw,36px) clamp(20px,2.4vw,32px);
  border-left:1px solid rgba(237,193,151,.2);position:relative;
}
.step:first-child{border-left:0}
@media (max-width:760px){
  .step{border-left:0;border-top:1px solid rgba(237,193,151,.2)}
  .step:first-child{border-top:0}
}
.step .n{
  font-family:"Poppins",sans-serif;font-weight:800;font-size:clamp(46px,6vw,74px);
  line-height:.85;letter-spacing:-.06em;
  color:transparent;-webkit-text-stroke:1.5px rgba(237,193,151,.55);
  margin-bottom:20px;transition:color .4s ease,-webkit-text-stroke-color .4s ease;
}
.step:hover .n{color:rgba(219,130,45,.95);-webkit-text-stroke-color:transparent}
.step h3{font-size:20px;font-weight:700;margin-bottom:10px}
.step p{font-size:15.5px;line-height:1.6}

/* ---------- Blog ---------- */
.posts{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr));gap:18px}
.post{
  display:flex;flex-direction:column;gap:12px;
  background:#fff;border:1px solid var(--line);border-radius:var(--r);
  padding:clamp(24px,2.6vw,32px);box-shadow:var(--shadow-s);
  transition:transform .3s cubic-bezier(.2,.7,.3,1),box-shadow .3s ease;
}
.post:hover{transform:translateY(-6px);box-shadow:var(--shadow-m)}
.post .meta{
  font-family:"Poppins",sans-serif;font-size:11.5px;font-weight:600;
  letter-spacing:.16em;text-transform:uppercase;color:var(--muted-soft);
}
.post h3{font-size:19px;font-weight:600;line-height:1.28;letter-spacing:-.02em}
.post h3 a{color:var(--ink-strong);transition:color .2s ease}
.post:hover h3 a{color:var(--brand-deep)}
.post p{color:var(--muted);font-size:15px;line-height:1.6}
.more{
  margin-top:auto;padding-top:6px;font-family:"Poppins",sans-serif;
  font-weight:600;font-size:14px;color:var(--brand-deep);
  display:inline-flex;align-items:center;gap:8px;
}
.more svg{width:14px;height:14px;transition:transform .25s ease}
.post:hover .more svg{transform:translateX(4px)}

/* ---------- Marcos de imagen (huecos que rellenará el cliente) ---------- */
.figslot{position:relative;overflow:hidden;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow-m)}
.figslot img{width:100%;height:100%;object-fit:cover;display:block}
.figslot figcaption{position:absolute;left:0;right:0;bottom:0;padding:18px 22px;font-family:"Poppins",sans-serif;font-size:13.5px;font-weight:500;color:#fff;background:linear-gradient(0deg,rgba(3,3,3,.74),rgba(3,3,3,0))}
.fig-hero{aspect-ratio:16/7}
.fig-band{aspect-ratio:2/1}
@media (min-width:760px){.fig-band{aspect-ratio:21/8}}
.fig-portrait{aspect-ratio:4/3}

/* ---------- Contacto ---------- */
.contact{
  background:var(--ink-black);color:var(--on-dark);position:relative;overflow:hidden;
  isolation:isolate;padding-block:clamp(64px,9vw,120px);
}
.contact::after{
  content:"";position:absolute;inset:0;z-index:-1;
  background:
    radial-gradient(70% 100% at 12% 6%,rgba(219,130,45,.50) 0%,rgba(219,130,45,0) 60%),
    radial-gradient(60% 90% at 92% 94%,rgba(227,159,94,.28) 0%,rgba(227,159,94,0) 58%);
}
.contact h1,.contact h2{color:var(--on-dark)}
.contact-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.9fr);gap:clamp(30px,5vw,70px)}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr}}
.info li{
  display:grid;grid-template-columns:44px minmax(0,1fr);gap:16px;
  padding:20px 0;border-top:1px solid rgba(237,193,151,.18);align-items:start;
}
.info li:first-child{border-top:0}
.info .ic{
  width:40px;height:40px;border-radius:11px;display:grid;place-items:center;
  border:1px solid rgba(237,193,151,.3);background:rgba(237,193,151,.09);
}
.info .ic svg{width:19px;height:19px;stroke:var(--brand-light);stroke-width:1.7;fill:none;stroke-linecap:round;stroke-linejoin:round}
.info .lbl{
  font-family:"Poppins",sans-serif;font-size:11.5px;font-weight:600;
  letter-spacing:.18em;text-transform:uppercase;color:var(--on-dark-muted);margin-bottom:4px;
}
.info .val{font-size:17px;color:var(--on-dark);font-weight:600;line-height:1.45}
.info .val a{color:var(--on-dark)}
.info .val a:hover{color:var(--brand-light)}

form{
  border:1px solid rgba(237,193,151,.24);border-radius:var(--r);
  background:linear-gradient(160deg,rgba(255,255,255,.075),rgba(255,255,255,.02));
  padding:clamp(24px,3vw,36px);
}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:560px){.f-row{grid-template-columns:1fr}}
.field{margin-bottom:14px}
label{
  display:block;font-family:"Poppins",sans-serif;font-size:12px;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;color:var(--on-dark-muted);margin-bottom:7px;
}
input,textarea,select{
  width:100%;font-family:"Open Sans",sans-serif;font-size:16px;color:#fff;
  background:rgba(3,3,3,.34);border:1px solid rgba(237,193,151,.26);
  border-radius:10px;padding:13px 15px;transition:border-color .2s ease,background .2s ease;
}
select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--brand-light) 50%),linear-gradient(135deg,var(--brand-light) 50%,transparent 50%);background-position:calc(100% - 20px) 22px,calc(100% - 14px) 22px;background-size:6px 6px;background-repeat:no-repeat}
select option{color:#111;background:#fff}
input::placeholder,textarea::placeholder{color:#A99789}
input:focus,textarea:focus,select:focus{border-color:var(--brand-light);background:rgba(3,3,3,.5)}
textarea{min-height:120px;resize:vertical}
button.submit{
  width:100%;border:0;cursor:pointer;margin-top:6px;
  font-family:"Poppins",sans-serif;font-weight:700;font-size:16px;color:var(--brand-ink);
  background:linear-gradient(96deg,var(--brand) 0%,var(--brand-btn) 55%,var(--brand-deep) 190%);
  padding:16px;border-radius:999px;
  transition:transform .2s ease,box-shadow .2s ease,filter .2s ease;
  box-shadow:0 12px 30px rgba(157,90,27,.4);
}
button.submit:hover{transform:translateY(-2px);filter:brightness(1.08);box-shadow:0 18px 40px rgba(157,90,27,.5)}
.form-note{font-size:13px;color:var(--on-dark-muted);margin-top:14px;line-height:1.55}
.form-note a{color:var(--brand-light);text-decoration:underline}

/* ---------- Footer ---------- */
footer.site{background:var(--ink-black);color:var(--on-dark-muted);border-top:1px solid rgba(237,193,151,.14);padding-block:44px}
.foot{display:flex;flex-wrap:wrap;gap:26px;align-items:center;justify-content:space-between}
.foot img{width:170px;opacity:.95}
.foot nav{display:flex;flex-wrap:wrap;gap:8px 22px}
.foot a{color:var(--on-dark-muted);font-size:14.5px}
.foot a:hover{color:var(--brand-light)}
.foot .legal{font-size:13.5px;width:100%;padding-top:22px;border-top:1px solid rgba(237,193,151,.12);color:var(--muted-soft)}

/* ---------- Reveal ---------- */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.3,1),transform .7s cubic-bezier(.2,.7,.3,1)}
.rv.in{opacity:1;transform:none}

/* ===== Efectos premium: armado de hero, parallax y slider ===== */
html.fx-arm .hero .eyebrow,
html.fx-arm .hero h1,
html.fx-arm .hero .lede,
html.fx-arm .hero .hero-actions,
html.fx-arm .hero .spec{opacity:0}
.fx-parallax img{will-change:transform}

/* Los iconos de los botones miden lo mismo en todos, y se alinean con el texto.
   Sin esta regla el botón fantasma dibujaba su svg a tamaño natural: el icono
   salía tres veces más grande que la palabra que acompañaba. */
.cta svg, .btn-ghost svg, button.submit svg{
  width:18px;height:18px;flex:none;display:block;
}
.cta, .btn-ghost, button.submit{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
}


/* ---------- Parallax de apertura ---------- */
.px{position:relative;isolation:isolate;overflow:hidden;
  min-height:clamp(440px,64vh,680px);display:flex;align-items:center;
  background:var(--ink-black)}
.px-media{position:absolute;inset:-12% 0 -12% 0;z-index:0;will-change:transform}
.px-media img{width:100%;height:100%;object-fit:cover;object-position:60% 50%;display:block}
/* Velo doble: uno a la izquierda para que la frase se lea sobre cualquier
   fotograma, y otro general que baja el brillo sin apagar la foto. */
.px-veil{position:absolute;inset:0;z-index:1;
  background:
    linear-gradient(90deg, rgba(3,3,3,.86) 0%, rgba(3,3,3,.62) 38%, rgba(3,3,3,.12) 68%, rgba(3,3,3,.30) 100%),
    linear-gradient(180deg, rgba(3,3,3,.30), rgba(3,3,3,.10) 40%, rgba(3,3,3,.42))}
.px-inner{position:relative;z-index:2;padding-block:clamp(52px,8vw,96px)}
.px-eyebrow{font-family:"Poppins",sans-serif;font-size:12px;letter-spacing:.22em;
  text-transform:uppercase;color:var(--brand-light);margin:0 0 14px;display:flex;align-items:center;gap:12px}
.px-eyebrow::before{content:"";width:34px;height:1px;background:var(--brand);flex:none}
.px-frase{color:var(--on-dark);font-size:clamp(34px,6.2vw,72px);line-height:1.04;
  letter-spacing:-.03em;margin:0 0 18px;max-width:16ch;text-wrap:balance}
.px-frase b{font-weight:800;color:#fff}
.px-sub{color:var(--on-dark-muted);max-width:46ch;font-size:clamp(15px,1.5vw,18px);margin:0 0 28px}
.px-cta{background:var(--brand-btn);color:#fff}
.px-cta:hover{background:var(--brand-darker);color:var(--white)}
@media (max-width:820px){
  .px{min-height:clamp(400px,72vh,560px)}
  .px-media{inset:0}                 /* sin desplazamiento: en móvil salta */
  .px-media img{object-position:66% 50%}
  .px-veil{background:linear-gradient(180deg, rgba(3,3,3,.55), rgba(3,3,3,.72) 55%, rgba(3,3,3,.86))}
  .px-frase{max-width:none}
}
@media (prefers-reduced-motion:reduce){ .px-media{inset:0;transform:none !important} }


/* ---- Puntos clave (slider Swiper) ---- */
.kp .swiper{padding:6px 2px 12px}
.kp .swiper-wrapper{align-items:stretch}
.kp-slide{
  box-sizing:border-box; height:auto;
  background:linear-gradient(180deg,rgba(237,193,151,.07),rgba(237,193,151,.02));
  border:1px solid rgba(237,193,151,.18); border-radius:var(--r);
  padding:30px 26px 32px; display:flex; flex-direction:column; gap:12px; position:relative; overflow:hidden;
  transition:border-color .3s ease, transform .3s ease;
}
.kp-slide:hover{border-color:rgba(237,193,151,.42); transform:translateY(-3px)}
.kp-slide::before{content:""; position:absolute; inset:0 0 auto 0; height:3px; background:linear-gradient(90deg,var(--amber),var(--brand))}
.kp-slide .kp-n{font-family:"Poppins",sans-serif; font-weight:700; font-size:1.5rem; line-height:1; background:linear-gradient(90deg,var(--brand-light),var(--brand)); -webkit-background-clip:text; background-clip:text; color:transparent}
.kp-slide h3{font-family:"Poppins",sans-serif; font-size:1.14rem; line-height:1.3; margin:0; color:#fff; font-weight:600}
.kp-slide p{margin:0; color:var(--on-dark-muted); font-size:.94rem; line-height:1.6}
.kp-controls{display:flex; align-items:center; gap:16px; margin-top:28px}
.kp-btn{width:46px; height:46px; flex:0 0 auto; border-radius:50%; border:1px solid rgba(237,193,151,.28); background:transparent; color:var(--brand-light); display:inline-flex; align-items:center; justify-content:center; cursor:pointer; transition:background .25s ease, color .25s ease, border-color .25s ease}
.kp-btn:hover{background:var(--brand-light); color:var(--ink-black); border-color:var(--brand-light)}
.kp-btn.swiper-button-disabled{opacity:.35; cursor:default; background:transparent; color:var(--brand-light)}
.kp .swiper-pagination{position:static; margin-left:6px; display:flex; align-items:center; gap:7px; width:auto}
.kp .swiper-pagination-bullet{width:8px; height:8px; margin:0; background:rgba(237,193,151,.28); opacity:1; transition:width .25s ease, background .25s ease}
.kp .swiper-pagination-bullet-active{width:28px; border-radius:5px; background:linear-gradient(90deg,var(--brand-light),var(--brand))}
/* ---------- Anclas, subtítulos y respuestas citables ---------- */
[id]{scroll-margin-top:104px}
.lead-answer{font-size:clamp(16.5px,1.7vw,18.5px);color:var(--muted);max-width:70ch;margin-bottom:clamp(28px,3.4vw,42px);line-height:1.6}
.sec.dark .lead-answer{color:var(--on-dark-muted)}
.sub-head{display:grid;gap:10px;margin:clamp(48px,6vw,78px) 0 clamp(22px,3vw,32px)}
.sub-head h3{font-family:"Poppins",sans-serif;font-size:clamp(22px,2.6vw,30px);font-weight:700;letter-spacing:-.03em}
.sub-head p{color:var(--muted);font-size:15.5px;max-width:62ch}
.sec.dark .sub-head p{color:var(--on-dark-muted)}

/* Enlaces internos dentro de tarjetas y listas */
.ind-card p a,.diffs p a{color:var(--brand-deep);text-decoration:underline;text-underline-offset:3px}
.ind-card p a:hover,.diffs p a:hover{color:var(--brand-darker)}
.sec.dark .line-card p a,.sec.dark .step p a,.sec.dark .diffs p a,.hero .lede a,.spec .v a{
  color:var(--brand-light);text-decoration:underline;text-underline-offset:3px;
}
.sec.dark .line-card p a:hover,.sec.dark .step p a:hover,.sec.dark .diffs p a:hover,.hero .lede a:hover,.spec .v a:hover{color:#fff}
.spec .v a{font-weight:600}
.ind-card .more{color:var(--brand-deep)}
.ind-card .more:hover{color:var(--brand-darker)}
li.chip{padding:0;border:0}
li.chip a.chip{display:inline-flex;color:var(--brand-light);border:1px solid rgba(237,193,151,.34);background:rgba(237,193,151,.06);text-decoration:none}
li.chip a.chip:hover{background:rgba(237,193,151,.16);border-color:var(--brand-light)}

/* Tarjetas claras dentro de secciones oscuras */
.sec.dark .stat{background:var(--white)}
.sec.dark .stat .big{color:var(--ink-strong)}
.sec.dark .stat p,.sec.dark .stat .lbl{color:var(--muted)}
.sec.dark .stat .src{color:var(--muted-soft)}
.sec.dark .diffs li{border-top-color:rgba(237,193,151,.20)}
.sec.dark .diffs .n{color:var(--brand-light)}
.sec.dark .diffs h3{color:var(--on-dark)}
.contact .coord{color:var(--brand-light)}
.ind-card p + p{margin-top:12px}
.ind-card p + p:last-child{margin-top:16px}
.faq h3{font-size:19px}

/* Pie: el gris del cuerpo no alcanza AA sobre negro */
.foot .legal{color:#9B9B9B}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .rv{opacity:1!important;transform:none!important}
}
html{scroll-behavior:smooth}

/* ---------- Migas y cierre (páginas individuales) ---------- */
.migas{border-bottom:1px solid var(--line);background:var(--paper)}
.migas .wrap{padding-block:12px}
.migas ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px;
  font-family:"Poppins",sans-serif;font-size:12.5px;color:var(--muted)}
.migas li+li::before{content:"/";margin-right:8px;color:var(--line)}
.migas a{color:var(--muted)}
.migas a:hover{color:var(--brand-deep)}
.migas [aria-current="page"]{color:var(--ink-strong);font-weight:600}
.cierre{text-align:center}
.cierre h2{margin:6px 0 10px}
.cierre-p{max-width:56ch;margin:0 auto 22px;color:var(--muted)}

/* ---------- Artículo del blog ---------- */
.art{padding-block:clamp(38px,6vw,70px)}
.art-head{max-width:64ch;margin:0 auto clamp(24px,4vw,38px)}
.art-head h1{font-size:clamp(27px,4.2vw,42px);line-height:1.14;margin:10px 0 0}
.art-head .meta{font-family:"Poppins",sans-serif;font-size:12.5px;color:var(--muted);
  letter-spacing:.08em;text-transform:uppercase;margin:0}
.art-body{max-width:64ch;margin:0 auto;font-size:17.5px;line-height:1.75;color:var(--ink)}
.art-body>p{margin:0 0 22px}
.art-body>p:first-of-type{font-size:19.5px;line-height:1.62;color:var(--ink-strong)}
.art-body h2{font-size:clamp(19px,2.4vw,25px);line-height:1.3;margin:40px 0 14px;
  color:var(--ink-strong);letter-spacing:-.015em}
.art-body h2::before{content:"";display:block;width:34px;height:2px;background:var(--brand);margin-bottom:14px}
.art-body ul{margin:0 0 22px;padding-left:0;list-style:none}
.art-body li{position:relative;padding-left:22px;margin-bottom:10px}
.art-body li::before{content:"";position:absolute;left:2px;top:11px;width:6px;height:6px;
  border-radius:50%;background:var(--brand)}
.art-foot{max-width:64ch;margin:34px auto 0;padding-top:18px;border-top:1px solid var(--line);
  font-size:13px;color:var(--muted)}
.art-foot b{color:var(--ink-strong);font-weight:600}
.art-nav{max-width:64ch;margin:22px auto 0;font-family:"Poppins",sans-serif;font-size:14.5px}
.art-nav a{color:var(--brand-deep);font-weight:500}
@media (max-width:640px){ .art-body{font-size:16.5px} .art-body>p:first-of-type{font-size:18px} }

/* La tarjeta completa del blog es el enlace: "Leer más" era un <span> y no
   hacía nada al tocarlo, que es justo donde la gente toca. */
.post{position:relative}
.post h3 a::after{content:"";position:absolute;inset:0;z-index:1}
.post .more{position:relative;z-index:0}

/* ---------- Preguntas frecuentes (acordeón) ---------- */
.faq{padding-block:clamp(44px,6vw,78px)}
.faq-lista{max-width:78ch;margin:clamp(22px,3vw,34px) auto 0;border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{
  width:100%;display:flex;align-items:flex-start;gap:18px;justify-content:space-between;
  background:none;border:0;padding:22px 2px;cursor:pointer;text-align:left;font:inherit;
  font-family:"Poppins",sans-serif;font-weight:500;font-size:clamp(16px,1.7vw,18.5px);
  line-height:1.4;color:var(--ink-strong);letter-spacing:-.01em;
  transition:color .25s ease;
}
.faq-q:hover{color:var(--brand-deep)}
.faq-q:focus-visible{outline:2px solid var(--brand-deep);outline-offset:3px;border-radius:6px}
/* El signo: dos trazos que se cruzan. Al abrir, el vertical se desvanece y gira.
   Un "+" que se vuelve "−" sin cambiar de icono ni dar tumbos. */
.faq-signo{position:relative;flex:none;width:20px;height:20px;margin-top:2px}
.faq-signo::before,.faq-signo::after{
  content:"";position:absolute;left:50%;top:50%;background:var(--brand);
  transition:transform .38s cubic-bezier(.2,.7,.3,1),opacity .28s ease;
}
.faq-signo::before{width:16px;height:2px;transform:translate(-50%,-50%)}
.faq-signo::after{width:2px;height:16px;transform:translate(-50%,-50%)}
.faq-q[aria-expanded="true"] .faq-signo::after{transform:translate(-50%,-50%) rotate(90deg);opacity:0}
.faq-q[aria-expanded="true"] .faq-signo::before{transform:translate(-50%,-50%) rotate(180deg)}
.faq-a{display:grid;grid-template-rows:0fr;transition:grid-template-rows .42s cubic-bezier(.2,.7,.3,1)}
.faq-item.abierto .faq-a{grid-template-rows:1fr}
.faq-a > div{overflow:hidden;min-height:0}
.faq-a p{
  margin:0 0 20px;padding-right:38px;color:var(--muted);
  font-size:clamp(15px,1.5vw,16.5px);line-height:1.72;
  opacity:0;transform:translateY(-4px);transition:opacity .3s ease .06s,transform .3s ease .06s;
}
.faq-item.abierto .faq-a p{opacity:1;transform:none}
.faq-a p strong{color:var(--ink-strong);font-weight:600}
.sec.dark .faq-lista,.sec.dark .faq-item{border-color:rgba(237,193,151,.16)}
.sec.dark .faq-q{color:var(--on-dark)}
.sec.dark .faq-q:hover{color:var(--brand-light)}
.sec.dark .faq-a p{color:var(--on-dark-muted)}
@media (prefers-reduced-motion:reduce){
  .faq-a,.faq-a p,.faq-signo::before,.faq-signo::after{transition:none}
}

/* Rejilla de las páginas por sector, en el índice de industrias */
.ind-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(268px,1fr));gap:18px}
.ind-card{display:flex;flex-direction:column;gap:9px;padding:24px 24px 20px;
  border:1px solid var(--line);border-radius:14px;background:var(--paper);
  text-decoration:none;color:inherit;
  transition:border-color .2s ease,transform .2s ease,box-shadow .2s ease}
.ind-card:hover{border-color:var(--brand);transform:translateY(-2px);
  box-shadow:0 10px 30px rgba(0,0,0,.07)}
.ind-card h3{margin:0;font-size:1.06rem;line-height:1.3}
.ind-card p{margin:0;font-size:.93rem;color:var(--muted);line-height:1.55;flex:1}
.ind-card__go{display:inline-flex;align-items:center;gap:7px;margin-top:6px;
  font-size:.86rem;font-weight:600;color:var(--brand)}
.ind-card__go svg{width:17px;height:17px}